Quote(s) of the Day

This gem is from a Joe Bageant essay on the American Hologram and how the American consumer machine can turn anything into a commodity:

"Healthful organic foods and hemp fiber clothing were once merely a holistic hippie thing, but we've see them endure, even grow. And become expensive, of course. (Organic foodwise, I just bought a quart bottle of lemon berry juice with echinacea for nearly eight bucks, though I doubtlessly screwed up it's healthful benefits by mixing it with cheap Aristocrat vodka -- $9 a half gallon. I named the drink "The Echinacean Whore.") And hemp fiber clothing is a low-cost, practical solution to dozens of ecological problems. Just the other day I saw a $60 pair of hemp fiber, bibbed play shorts for the morally superior baby. Market capitalism can co-opt virtually any low-cost alternative and sell it right back at ridiculous prices."

And this from the same essay, on the problem with mass media, specifically television:

"Deploying 250 million televisions which absorb 11 years of the average America's lifespan, the hologram regulates the nation's neurological seasons. Football season is delivered with its competitive passions, political election seasons, Christmas shopping season, but especially marketing seasons. It regulates the national mood, stirring our patriotic passions during wars and anxious vigilance against the threat of unseen terrorists who look absolutely normal. Together, we live within a media-generated belief system that functions as the operating instructions for society. It shows us how successful people supposedly behave, invest, and relate to each other. Through crime shows, it demonstrates what happens to us if we don't behave. It shows us who we should hate (Hugo Chavez and Fidel Castro, for starters). Anything outside of its parameters represents fear and psychological freefall."


Haha. "The Ecinacean Whore." The whole essay can be found here.